![]() Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, internet marketing and distribution tools to bring hotel suppliers a global end-to-end solution. ![]() International Reading Association Convention Tarrytown House Estate & Conference Center See the Bigger Picture – National Geographic “We are honored to be recognized by the Web Marketing Association with these awards but even more satisfied by the many success stories our team is creating each day.”Ĭomplete listing of award-winning Websites: This approach ensures our sites create lasting impressions and produce results for our clients,” said Alix Paye, vice president of Creative and Website Strategy for Sabre Hospitality Solutions. “Our team continues to challenge itself to lead the industry by creating best practices in hospitality Website development based on creativity and research. As a result, Tarrytown has seen bookings increase 46 percent.Įach example highlights the potential worth of making calls-to-action both visible and effortless. A series of Sabre Hospitality Solutions multivariate tests (the practice of changing a Website element and using the results to refine the Website), have documented that this placement drives more visits to the booking engine. The console is also strategically placed in a horizontal format under the masthead image. Tarrytown’s homepage includes a visually prominent booking console making it easier for users to find. They have seen booking volume originating from the corporate site increase 164 percent. Destination’s Website now includes behaviorally targeted content as well as “smart defaults” on search consoles which make it easy for the visitor to select a hotel category or specific property from Destination’s group. ![]() In addition to a visually appealing home page, “calls-to-action” repeated consistently throughout the landing and interior pages will directly impact online bookings. “They are creative and do a great job of measuring each initiative so we always know what’s working and what needs to be tweaked in order to reach our goals.” “Congratulations to the team at Sabre Hospitality Solutions on their awards! We have always been impressed with the work their team does with both our corporate Website and our individual property websites,” commented Isaac Gerstenzang, corporate director of E-Commerce for Destination Hotels & Resorts. The “bounce rate” measures the amount of people that viewed just the home page and left without visiting any other pages the perfect metric for first impressions. As a result, homepage “bounce rates” for Destination’s site fell 17 percent and Tarrytown’s fell 29 percent. Recent re-designs of both Destination Hotels & Resorts’ corporate site and Tarrytown House Estate and Conference Center incorporated high-quality background images and a clean and organized homepage to ensure a good first impression along with a strong overall user engagement. Two award-winning Websites demonstrate the results that can be achieved when considering first impressions. While the awards bring the well-earned recognition to Sabre Hospitality’s design and development teams, results from customers tell the real story. This experience helped Sabre Hospitality Solutions recently win 12 WebAwards from the Web Marketing Association’s annual Competition including two Best in Category awards and 16 W3 Awards including 3 Gold Awards. The Website developers at Sabre Hospitality Solutions know this firsthand and design Websites with that goal in mind: create Websites that make an impression, capture the visitor’s attention and drive them to take action. These statistics represent a tremendous opportunity to gain customers, but at the same time, lose them if a hotel cannot close the booking in the initial online visit. More than 60 percent of all online hotel bookings are made on the first visit to a hotel’s Website and over 80 percent of all online bookings are made in the same day as their first visit according to Sabre Hospitality Solutions’ research. 10, 2010 – A good first impression really can make a difference. Sabre Hospitality Solutions design and development team wins 28 awards with their proven process that produces results at first sight
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